Subscribing to Searls

Easy mode

The easiest way to keep in touch is by signing up for my monthly e-mail newsletter or subscribing to Breaking Change in your favorite podcast player.

If you're nerdy enough, you can also subscribe to all of this site's content using a feed reader application. For details on how, keep reading.

RSS / Atom Feeds

Feed readers are not dead… at least not yet! Every post to this site is syndicated via RSS (well, technically, Atom) and you have a few options to choose from.

How do I use RSS?

If you don't use an RSS reader but are interested in starting and you're an Apple-ecosystem person like me, I recommend using NetNewsWire. Here's how to set it up:


Since it's a bit of a confusing app to get started with, here are some step-by-step instructions, many of which exist merely to iron out the idiosyncrasies that the app exhibits after first launch.

First, download the NetNewsWire app, and move it to your Applications folder. Upon first opening the application, you'll be greeted by a bunch of default subscriptions you didn't ask for:

First launch

Next, open the app's preferences (Command-comma) and navigate to the Accounts tab.

All those default subscriptions exist on a local account called "On My Mac". Because you probably want to sync which feeds you're subscribed to and which articles you've read, rather than delete them one-by-one, just uncheck the "Active" checkbox and you won't see them any more.

On My Mac account

Next, click the + icon to add a new account, and select the iCloud radio button. iCloud is the best option unless you need to aceess your subscriptions from non-Apple devices. The other available syncing services all predate NetNewsWire's iCloud integration, most are paid, and none are end-to-end encrypted.

iCloud account type

Click continue and then (why does it ask this?) click continue again:

Continue continue

Ok, finally! You have a blank slate to work from that syncs to iCloud like most other apps would out-of-the-box.

To add your first subscription, click + and then New feed…:

New feed

In the new feed dialog, specify a URL. This can be an XML feed URL or a web address—NetNewsWire will try loading an HTML page and parsing for a link tag that points to a main feed. The name field is optional, and will just mirror whatever name is specified by the feed's XML:


Ta-da! You should see some articles, all unread:


The articles on this site are all syndicated as full text in the feed, so feel free to read them right in your feed reader. In general, clicking the headline will open your browser to the URL of the article.

One exception for this site's feed is how link posts are handled. Because link posts primarily link someplace else, clicking the title will open the original article as opposed to this site's page providing commentary. You can get to this page with the link just beneath the headline or by visiting the permalink right after the saltshaker (🧂) emoji.

Link posts

To set up NetNewsWire on iOS, the instructions are essentially identical. Once you add an iCloud account to your iOS client, the subscription you made from macOS should appear.

Confused or need help? Feel free to send me an e-mail and I'll try to help.