Engrish is so back

[Translator's note: buffet dining is often referred to as バイキング ("Viking") in Japan. Here's why.]

Over the past 15 years, Japan had gradually improved the accuracy and quality of English language signs and guidance. This is despite a precipitous drop in domestic English language proficiency. Rather, Engrish began to disappear from all but the most far flung corners of the country thanks to the proliferation of fully remote, easy-to-contract human translation services.

However, thanks to the mainstreaming of LLM chatbots and the weakening of the yen, businesses have opted to save time and money by asking Gemini and ChatGPT ("Chappie") to translate sentences and images out of context. As a result, I'm pleased to share that Engrish is making a full-throated comeback. The above sign wasn't found in some rural Buddhist lodge that had never seen a foreign tourist, but rather a luxury resort hotel built within the last five years in the heart of Tokyo!

Of course, this is probably a limited-time offer. Eventually smarter models will probably spoil the fun by gathering the necessary context to produce accurate translations—so enjoy it while it lasts!