Opinion | Ads linking to paywalled articles are stupid

I saw this promoted post in my Reddit feed and thought, "huh, maybe WaPo is trying to entice new readers with ads pairing gift links to articles and targeted demographics that might engage with them."

LOL, no. You click anywhere on this and you instantly get hit with a paywall.

Who is this for? Current subscribers that don't read the Washington Post? People who planned to subscribe and forgot?

Absolute idiocy.