justin․searls․co

ChatGPT has become my search engine

Perhaps this is partly because the Japanese Internet continues to be needlessly opaque (it has now been zero days since I encountered a UI built around HTML image maps), but ChatGPT has become an indispensable planning partner whenever Google would normally let me down. In the case above, I just typed "search for Indigo La End concerts in Japan this June", and it got me back only the June dates of a tour I didn't know was going on, and for which tickets only went on sale two days ago. From there it was literally two more clicks to be where I needed to be in order to buy a paper ticket I could pick up at any 7-Eleven nationwide.

These days, whenever a traditional Google-oriented search workflow would have been particularly fraught—whether that's due to out-of-date information (past concerts) or SEO spam (ticket resellers)—the fact that ChatGPT will jump through two or three extra hoops for me has made a huge difference in whether I find the answer I'm looking for or get lost in a forest of tabs and give up.


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