justin․searls․co

Your new Mac comes with an Accessory Kit

If you've been ordering Macs online since 2004 like I have, the lineage of technical and marketing decisions behind what's going on in Apple's store makes this make sense.

Back in the day, Macs actually came with a handful of necessary accessories.My G4 iBook came with a handful of things, I think. I know I had to install the Airport Express card under the keyboard myself, for some reason.

But the Mac Studio's "Accessory Kit" is literally a power cable. That might be a little generous.

Got a taste for hot, fresh takes?

Then you're in luck, because you'll pay $0 for my 2¢ when you subscribe to my work, whether via RSS or your favorite social network.

I also have a monthly newsletter where I write high-tempo, thought-provoking essays about life, in case that's more your speed:

And if you'd rather give your eyes a rest and your ears a workout, might I suggest my long-form solo podcast, Breaking Change? Odd are, you haven't heard anything quite like it.