Cal Newport responding to a neat interview Neil Gaiman did:
This vision is not without its issues. The number one concern I hear about a
post-social media online world is the difficulty of attracting large audiences.
For content creators, by far the biggest draw to a service like Twitter or
Instagram is that their algorithms could, if you played things just right, grant
you viral audience growth.
I have told everyone who'll listen about why I'm so excited to embrace
old-school blogging after a twenty year
hiatus, but one thing I haven't talked about is how it feels to go from over
20,000 followers to several hundred subscribers. Before Twitter
died,
I could count on one or two tweets to reach a million accounts every month.
Did all those followers represent valuable relationships? Of course not. Were my
viral tweets deep and meaningful? No, usually shitposts. When I tried to
leverage that reach to find new clients, did I ever make a sale? Not a one.
But my dopamine pathways didn't care. I became hopelessly addicted to the
notifications tab of my timeline. Severing myself from that psychological slot
machine and building this small-ball, slow-cooked, self-hosted site has been… an
adjustment.
That's why I don't have any analytics set up for any of the
justin.searls.co family of brands. I don't write
this for you, I write it for me. If the things I share here do attract an
audience, that's a bonus. If you e-mail me or link
back to one of my posts then maybe we'll become acquaintances or friends.
But if I were trying to grow an audience as quickly as possible, I'm honestly
not sure what I'd do. The answer probably has something to do with hair
transplants and TikTok.