FedEx is launching a new e-commerce platform

FedEx announced today that it will launch a new “data-driven commerce platform” this fall called fdx that it says will give online merchants “end-to-end e-commerce solutions.” The company’s new platform is aimed at helping businesses manage their supply chain, sell to customers, and manage deliveries.

Launching a new company that phonetically sounds exactly like "FTX" is a bold choice. Let's see how this plays out.