justin․searls․co

Apple and Paramount Discuss Bundling Their Streaming Services

The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is unclear what shape a bundle could take, they said.

I have no problem with this story (Apple News+ Link), but I do insist that any bundle containing multiple services following the "{Brand}+" convention include an additional "+" for each such service it includes. I'm willing to pay for "Apple++", but if it's called "Apple+ plus Paramount+", then no deal.


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