justin․searls․co

Musk threatens "thermonuclear lawsuit" as X ad boycott gathers pace

Elon Musk said on Saturday that he will file a "thermonuclear lawsuit" against non-profit watchdog Media Matters and others, as companies including Disney, Apple and IBM reportedly have paused advertising on X amid an antisemitism storm around the social media platform.

So, basically, "if your free speech on your website reduces advertising revenue on my website, then your speech must be curtailed in the interest of free speech." Got it.

He also said that "for speech to be truly free, we must also have the freedom to see or hear things that some people may consider objectionable" and added that "we will not allow agenda driven activists, or even our profits, to deter our vision."

I suppose it's still possible to view Elon as a once-in-a-generation genius if the generation you're referring to is the fascistic incel progeny of GamerGate.


Got a taste for hot, fresh takes?

Then you're in luck, because you'll pay $0 for my 2¢ when you subscribe to my work, whether via RSS or your favorite social network.

I also have a monthly newsletter where I write high-tempo, thought-provoking essays about life, in case that's more your speed:

And if you'd rather give your eyes a rest and your ears a workout, might I suggest my long-form solo podcast, Breaking Change? Odd are, you haven't heard anything quite like it.