justin․searls․co

Apple Music hosting VR concerts?

This may be a humble forum post, but it's a great example of the sort of entertainment that:

  1. Would be greatly enhanced by immersive visuals and audio
  2. Would leverage Apple's dominant position in the music industry
  3. Hasn't really been done before

Apple gave up on trying to host in-person iTunes/Apple Music Festivals, but they never really made sense for any other reason than strengthening ties with the recording industry. Something like this makes more sense. More intimate. Easier to manage. Cross-sells their headset by leveraging their platforms and services in a way "only Apple could do".

Neat idea. Wouldn't be surprised to hear something like this tomorrow.


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