Succeeding with clients that don't want to change
Hypothetical: you find what seems to be the perfect prospective client. You’ve collaborated to develop an idea with the potential to realize outstanding value. They’ve decided they trust you to capitalize on the opportunity and achieve that value via some new software system.
*But!*
But the prospect makes a point to tell you they don’t want to be trained or changed (and that you can forget about “transformed”). They compensate by emphasizing that their only objective is to produce that set of value-creating widgets the two of you dreamed up in the (much cozier, in hindsight) first paragraph.